At Thomas Martinelli Consulting, the first step in this process is the establishment of a Corporate Mission Statement, which defines who you are, the nature and purpose of your business, as well as your values and goals.

By focusing on involving key company employees and/or managers, group sessions serve to identify the best methods of moving toward specified goals, assignment of individual responsibilities and use of a monitoring system to measure results.

Since successful companies generally rely on strategic planning to develop and maintain a competitive edge, a business should update its strategic plan on an annual basis.